My work as Senior Marketing Manager @Food For Free

Food Insecurity Non-Profit, Cambridge, Massachusetts, 2018-2021

Established and developed the organization’s inaugural marketing department, significantly amplifying visibility and resulting in an increase in volunteerism and donations.

“Amanda is a personable, flexible, collaborative, and creative marketing professional. As Food For Free’s first marketing manager, Amanda walked into an organization that really needed her. One of her first projects was taking over the overhaul of our dated website—a project that had been started and then abandoned. She brought tenacity, a clear vision, and a high level of IT skills to bear on the project, driving it to completion in very little time. The end result was a beautiful and user-friendly site that satisfied all stakeholders—imagine that!—and served the organization well.

Amanda led the charge on a series of program rebrands, bringing them into alignment with Food For Free’s values and with each other. With each decision, Amanda skillfully elicited input from every department, ensuring that all voices were heard. Amanda knew that the program team would have critical insight and intentionally designed a process that would collect ideas from across the organization. What emerged was a set of program names, logos, and visual assets that clearly communicated each program’s value and—again—satisfied a range of opinionated stakeholders.

Amanda’s work supported fundraising, volunteer recruitment, and communications with program partners and with clients. It was a clear contributor to Food For Free’s tremendous growth in revenue and programming during her tenure.”

Michelle Holcomb, Former Chief Development Officer, Food For Free

  • Website Development

    I led the successful launch of the organization’s website in 2019 and managed WordPress upgrades, regular updates, content enhancements, and the creation of the organization’s first online annual report.

  • Program Branding

    Using my experience, I collaborated with the Development Department to conceptualize and establish the branding for innovative new programs like the —Just Eats grocery box initiative, as well as implemented re-branding efforts for existing programs. Our re-branding efforts included program packings, videos, and more. Check out the “unboxing” video for the Just Eats Program that I produced below!

    Click Here

  • Public Relations

    I recruit and managed our public relations consultants as part of my role as marketing manager. I wrote many of our press releases and pitched the media as needed. The media coverage below is an example of a public relations event that I created (a ribbon cutting ceremony for FFF’s new packing/volunteer space). Local government officials including the Cambridge Mayor and State Representative Majorie Decker attended.

    Food For Free Ribbon Cutting Event

  • Special Projects

    Descriptioacilitated strategic decision-making and provided insightful data to support the organization:s ejpansion by leading market research activities for various proJects.) Created a successful marketing funnel that led to the organization:s most successful fundraising years in its 40-year history.n goes here

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  • Content Development

    Created written and visual content for various platforms including print materials, electronic resources, website content, and partner communications.

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  • Development

    Description goes here
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Selected Media Coverage

  • Boston Globe, November 26th, 20202: https://www.bostonglobe.com/2020/11/26/metro/more-more-bostonians-struggle-feed-themselves-resurgent-pandemic-approaches/

  • Daily Free Press, April 15th, 2021: https://dailyfreepress.com/2021/04/15/nonprofits-aim-to-address-worsened-food-insecurity-in-boston/

  • Cambridge Day, April 12th, 2020: https://www.cambridgeday.com/2020/12/04/food-for-free-cuts-the-ribbon-on-its-new-space-provided-rent-free-by-east-cambridge-developer-2/